I was approached to design and illustrate a poster for the screening of the pilot episode of the TV show 'The Alley'. The show is a really fun genre bending trip, taking influence from David Lynch, movies like Clerks, 80's B-movies among others - with a slick presentation and a pulsing synth soundtrack.
Drawn in Procreate, coloured in Affinity Photo on iPad Pro.
I started by breaking down the poster into sections and drawing them separately. This is partly to get around Procreate's max size limitations, but also makes the poster more manageable and I can focus on the details. Here are the main characters, their underlying potential romance being one of the aspects of the show. On the right is the main character who's perspective we follow throughout the episode, Kolby.
The antagonist of the pilot, affectionately named 'Fat Gary'.
Some of the poster background elements. For the bowling alley I drew only half and then mirrored it to create a full image which I could later colour as one component.
Jolly, one of the more prominent characters in the pilot - a slacker who just wants to have a good time and doesn't care about the job. In the episode he's seen chomping on pills and getting into mischief with a customer - hence the dilated eyes.
Some of the supporting cast of the show.
The full poster, with all of the black and white drawings assembled and the framing, title and type elements complete. From here the piece is coloured as a whole.
Animated gif showing the transition from the greyscale drawings to the finished colour poster.
I used Affinity Photo on iPad Pro for the colouring on this one, using it as a time to practice on the software. I normally use Procreate on the iPad and Photoshop on PC but I wanted to see if it was possible to do a full colour poster entirely on iPad. It was a bit of a learning curve but I'm pleased with the results.
Detail - Kolby
Detail - Supporting characters
Detail - Fat Gary
Detail - Jolly
The Alley Poster Illustration